Tracy Miedema

As Vice President of Innovation and Brand Development, Tracy Miedema leads innovation and investing at Presence Marketing, the nation’s top brokerage agency for the natural products trade. She also heads up Presence’s burgeoning portfolio of cannabis-hemp food, beverage and supplement companies.  From start-ups to Fortune 50 food & beverage, she works closely with brands to optimize their growth, profitability, and positive impact on people and the planet. Tracy has also worked for Earthbound Farm/ WhiteWave and General Mills’ organic brands.  In the service arena, Tracy leads graduate student projects at the Darden School of Business at University of Virginia and served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board.  She lives with her family in rural Oregon where she makes craft wine and hunts for mushrooms.